A hail or wind event creates a few weeks of concentrated demand in a defined geography, and every roofing company within driving distance knows it. The constraint is not lead interest, it is how fast you can get organized crews across the affected streets before someone else does.
Roofing sales software with
the roof already measured.
Roofing canvassing runs on speed. After a storm the neighbourhood is worked by several crews at once, and the team that can measure a roof, quote credibly and log the door in the same visit wins the street. Turtle Sales puts AI roof measurement, territory maps and commission tracking in the same app your reps already carry.
Free for 14 days. Cancel anytime.
- Measure from satellite
Roof dimensions without a ladder or a second visit.
- Storm ready territories
Draw and assign a canvassing zone in minutes.
- Commission on close
Per rep rates calculated into pay period reports.
Storm canvassing is a race with a short window
That makes two things decisive. The first is territory: you need to carve the affected area into assignable zones fast, and you need to know in real time which zones are worked and which are not. A spreadsheet cannot answer that question quickly enough to matter in a two week window.
The second is credibility at the door. A homeowner who has already been knocked three times that week is deciding between reps on whether they sound like they know the specific roof they are standing in front of. A rep with actual measurements is having a different conversation than a rep with a business card.
What roofing teams use in Turtle Sales
AI roof measurement
Measure a roof from satellite imagery on the spot, so the rep can talk in real numbers without a ladder, a drone or a scheduled inspection.
Fast territory carving
Draw the affected area on the map, split it into zones and assign each one to a crew. Coverage updates live as doors are recorded.
Door status with GPS
Sale, callback, appointment, no answer, not interested, do not knock, or an outcome you define, each pinned to the address with coordinates and colour coded on the map.
Callback follow through
Insurance timelines mean roofing callbacks stretch over weeks. Every callback keeps its address, contact details and the note from the first conversation.
Offline capture
Storm work often means damaged infrastructure and patchy signal. Doors recorded with no connection queue on the device and sync on reconnect.
Automatic commission tracking
Roofing commission structures vary by rep and by job. Set the rate once and let closed sales calculate their own payout into a pay period report.
Live leaderboard
Real time ranking by revenue closed, which keeps a large temporary storm crew pointed in the same direction.
Team messaging
Group and direct messaging inside the same app, so crew coordination during a storm push does not fragment across three chat threads.
Outcomes for storm and insurance work
Name outcomes the way your crews talk, for example Inspection Booked or Claim Filed, choose what each one counts as, and require the details you need, such as a claim number, on the outcomes that need them.
A workspace per market or crew
Working several storm markets at once? Give each its own workspace with its own map, territories, outcomes and reports, so one market's data never mixes with another's. Growth includes 2 workspaces, Business 3, and Enterprise is unlimited.
For roofing teams in Canada
Turtle Sales is a Canadian platform, built in Canada and serving teams across Canada and the United States. Canadian teams are billed in Canadian dollars, and support runs in English and French.
For roofing companies working Quebec and bilingual markets, that removes a friction most US built platforms leave in place. If you are comparing roofing CRMs specifically for a Canadian operation, we wrote a longer piece on what to look for.
Frequently asked questions
Can we set up our own door outcomes?
Yes, on every paid plan. Each workspace has its own outcomes with your labels, colours and icons, custom fields that can be required on the outcomes that need them, and an optional confirmation step. Changes made on the dashboard reach reps' phones on their next door, with no app update.
Can Turtle Sales measure a roof?
Yes. AI roof measurement works from satellite imagery, so a rep can produce roof dimensions at the door without climbing it, flying a drone, or scheduling a separate inspection visit.
Is this suitable for storm canvassing?
Yes. Territories can be drawn and assigned quickly across an affected area, coverage updates live as doors are recorded, and the leaderboard and messaging keep a large temporary crew coordinated through a short demand window.
What is the best roofing CRM in Canada?
For door to door and storm canvassing roofing teams, the capabilities that matter most are territory mapping, GPS door tracking, roof measurement, callback management and commission automation. We compared the options in a dedicated article on the blog.
Does it handle long insurance timelines?
Callbacks keep their address, contact details and notes indefinitely, and appear on the map as pins, so a follow up weeks after the first conversation starts with the full context of that visit.
How much does it cost?
Team plans start at $99 per month for up to 5 team members, with Growth at $199 for up to 15 and Business at $349 for up to 25, all with no per seat fees. Six month and annual billing is discounted at checkout. Larger crews are handled through custom Enterprise pricing.
Work the street before the competition does.
Set up in minutes. Free for 14 days. Cancel anytime.